You just hate how you sound when you’re forcing it
You don’t hate content
but not broken
Overwhelmed
Tether gives you your voice back
sora brings you back to what's yours
everything else told you to scale
Now Say Something Real
You’ve Shared Enough
More Sharing Wasn’t The Answer
More You Was
You
I need help making a video for social about my new handmade soap range.
I’ve danced, done behind the scenes, told my origin story, cried, even brought in my cat Rufus. Nothing’s working. The views are dead.
How do I make something people actually watch?
TETHER ANSWERED
YOU ASKED
tether
Tether doesn’t just find the words. She finds the ones they’ll stay for
Let’s steady first: your effort isn’t wasted. You’ve built context. Now we shape something that sticks.
Here’s what I’d try next, rooted in your audience and product:
Video Concept: “The One That Fixes It”
Hook (first 2 seconds):
“Your skin’s dry, your shelf’s cluttered, and that soap smells like hotel sadness.”
Visual:
Cut between: messy bathroom shelf → close-up of your soap’s lather → you holding it like a secret
Script Beat 1 (3–6 seconds):
“You don’t need ten products. You need one that actually works, and doesn’t look ugly doing it.”
Script Beat 2 (6–9 seconds):
“This one’s made with [key ingredient]. Hand-poured in small batches. Designed to calm you down before you even use it.”
Call to Action (9–15 seconds):
Show it being used. Calm music. “Fix your shelf, fix your skin.”
Caption:
No fluff. No parabens. No hotel sadness.
The bar that clears the clutter.
Restocks this Friday.
Hashtags:
#soaptok #handmadesoap #smallbatchbeauty #cleanbath #under5kfounder
You
I’ve got a handmade soap range, and people keep telling me I need to ‘do SEO.’
I don’t even know where to begin. Is it keywords, blog posts, product titles?
What’s the simplest way I can make sure people actually find me?
tether
You don’t need to become an SEO expert.
You just need to tell search engines the same thing you want to tell your customers, clearly, consistently, and in the right places.
Here’s where I’d start:
The Core Phrase
Choose one. Not five.
Let’s say it’s: “handmade lavender soap UK”
(If that feels close to what someone would actually type when looking for what you sell.)
Where to put it:
Homepage headline:
“Handmade Lavender Soap, Poured in Small Batches in the UK.”
Product title:
“Calm Bar – Handmade Lavender Soap (UK-Made)”
Image ALT text:
“Handmade lavender soap bar next to dried lavender sprigs”
Your ‘About’ page:
“I started this business to make small-batch, handmade lavender soaps here in the UK — products that do what they say, and feel good to use.”
What not to do:
Don’t stuff keywords.
Don’t write for Google.
Just make it easy for search engines to know who you’re for and why it matters.
When your words are true and well-placed, they work twice; once for the human, once for the algorithm.
You
I’ve got this handmade soap range and I really believe in it but every time I try to talk about it online, I feel like I’m begging for sales.
I don’t want to sound pushy or desperate.
How do I actually talk about what I sell without cringing at myself?
Tether
Selling isn’t the problem. The way we were taught to do it is.
You don’t need urgency timers or a fake “founder moment.”
You need language that makes the value obvious — without over-explaining it.
Here’s how to shift it:
Instead of:
“I’m launching a new lavender soap!”
Try:
“This lavender bar was made for the 3pm reset — the one between calls, before school pickup, or when your brain’s just done.”
Instead of:
“Please check out my small biz!”
Try:
“Your shelf is full of things that don’t really work. This one will.”
Instead of:
“I’d be so grateful for your support.”
Try:
“The next restock’s almost ready. If calm had a scent, it’d be this bar.”
You’re not asking. You’re naming.
You’re not pushing. You’re placing.
That’s what good selling sounds like.
When you stop trying to convince, you start letting the right people find you.
What You Get in One Companion
Brings shape to the swirl. Clarifies what you’re saying, and how to say it, across posts, pages, scripts, and sales.
Messaging Mirror Tether
Pulls the gold from what you’ve already written. Tightens what’s loose. Warms what’s flat. Sharpens what’s vague.
Audience Interpreter Tether
Reads between the lines of what your people are asking for. Helps you respond in ways that actually land.
Creative Director Tether
Sees your visual and tonal throughline — then shows you how to hold it, without performing or pretending.
Co-Founder Tether
Not just a second set of eyes, a second sense of rhythm. Anchors your output to capacity, timing, and truth.
No prompt writing.
No hacks.
No hook formulas.
No hype.
Turns out, it wasn’t missing... just waiting to be heard.
You
I need help making a video for social about my new handmade soap range.
I’ve danced, done behind the scenes, told my origin story, cried, even brought in my cat Rufus. Nothing’s working. The views are dead.
How do I make something people actually watch?
TETHER ANSWERED
YOU ASKED
tether
Tether doesn’t just find the words. She finds the ones they’ll stay for
Let’s steady first: your effort isn’t wasted. You’ve built context. Now we shape something that sticks.
Here’s what I’d try next, rooted in your audience and product:
Video Concept: “The One That Fixes It”
Hook (first 2 seconds):
“Your skin’s dry, your shelf’s cluttered, and that soap smells like hotel sadness.”
Visual:
Cut between: messy bathroom shelf → close-up of your soap’s lather → you holding it like a secret
Script Beat 1 (3–6 seconds):
“You don’t need ten products. You need one that actually works, and doesn’t look ugly doing it.”
Script Beat 2 (6–9 seconds):
“This one’s made with [key ingredient]. Hand-poured in small batches. Designed to calm you down before you even use it.”
Call to Action (9–15 seconds):
Show it being used. Calm music. “Fix your shelf, fix your skin.”
Caption:
No fluff. No parabens. No hotel sadness.
The bar that clears the clutter.
Restocks this Friday.
Hashtags:
#soaptok #handmadesoap #smallbatchbeauty #cleanbath #under5kfounder
You
I’ve got a handmade soap range, and people keep telling me I need to ‘do SEO.’
I don’t even know where to begin. Is it keywords, blog posts, product titles?
What’s the simplest way I can make sure people actually find me?
tether
You don’t need to become an SEO expert.
You just need to tell search engines the same thing you want to tell your customers, clearly, consistently, and in the right places.
Here’s where I’d start:
The Core Phrase
Choose one. Not five.
Let’s say it’s: “handmade lavender soap UK”
(If that feels close to what someone would actually type when looking for what you sell.)
Where to put it:
Homepage headline:
“Handmade Lavender Soap, Poured in Small Batches in the UK.”
Product title:
“Calm Bar – Handmade Lavender Soap (UK-Made)”
Image ALT text:
“Handmade lavender soap bar next to dried lavender sprigs”
Your ‘About’ page:
“I started this business to make small-batch, handmade lavender soaps here in the UK, products that do what they say, and feel good to use.”
What not to do:
Don’t stuff keywords.
Don’t write for Google.
Just make it easy for search engines to know who you’re for and why it matters.
When your words are true and well-placed, they work twice; once for the human, once for the algorithm.
You
I’ve got this handmade soap range and I really believe in it but every time I try to talk about it online, I feel like I’m begging for sales.
I don’t want to sound pushy or desperate.
How do I actually talk about what I sell without cringing at myself?
Tether
Selling isn’t the problem. The way we were taught to do it is.
You don’t need urgency timers or a fake “founder moment.”
You need language that makes the value obvious, without over-explaining it.
Here’s how to shift it:
Instead of:
“I’m launching a new lavender soap!”
Try:
“This lavender bar was made for the 3pm reset - the one between calls, before school pickup, or when your brain’s just done.”
Instead of:
“Please check out my small biz!”
Try:
“Your shelf is full of things that don’t really work. This one will.”
Instead of:
“I’d be so grateful for your support.”
Try:
“The next restock’s almost ready. If calm had a scent, it’d be this bar.”
You’re not asking. You’re naming.
You’re not pushing. You’re placing.
That’s what good selling sounds like.
When you stop trying to convince, you start letting the right people find you.
What You Get in One Companion
Brings shape to the swirl. Clarifies what you’re saying, and how to say it, across posts, pages, scripts, and sales.
Messaging Mirror Tether
Pulls the gold from what you’ve already written. Tightens what’s loose. Warms what’s flat. Sharpens what’s vague.
Audience Interpreter Tether
Reads between the lines of what your people are asking for. Helps you respond in ways that actually land.
Creative Director Tether
Sees your visual and tonal throughline — then shows you how to hold it, without performing or pretending.
Co-Founder Tether
Not just a second set of eyes, a second sense of rhythm. Anchors your output to capacity, timing, and truth.
No prompt writing.
No hacks.
No hook formulas.
No hype.
Turns out, it wasn’t missing... just waiting to be heard.
It’s the kind of rain that softens the soil so things can root.
This isn’t the downpour before a breakthrough.
It’s the kind of rain that softens the soil so things can root.
This isn’t the downpour before a breakthrough.
You’ll receive a welcome email, calm, clear, and kind.
It’ll gently walk you through what’s ahead, with no guesswork.
Within 14 days, your custom Tether will be ready.
(She often arrives sooner, but life isn’t always linear, so we’ve built in the grace.)
There’s no portal to log into.
No system to master.
No prompt training required.
She’s already shaped around you.
To sit beside your questions,
help you find your tone,
and give shape to what’s been circling.
You’ll also receive a short video to walk you through how she works
plus seven days of gentle support, if anything needs a steadying hand.
She doesn’t need warming up.
She arrives ready.
So you don’t have to be.
After you purchase
WHAT HAPPENS NOW
You’ll receive a welcome email, calm, clear, and kind.
It’ll gently walk you through what’s ahead, with no guesswork.
Within 14 days, your custom Tether will be ready.
(She often arrives sooner, but life isn’t always linear, so we’ve built in the grace.)
There’s no portal to log into.
No system to master.
No prompt training required.
She’s already shaped around you.
To sit beside your questions,
help you find your tone,
and give shape to what’s been circling.
You’ll also receive a short video to walk you through how she works
plus seven days of gentle support, if anything needs a steadying hand.
She doesn’t need warming up.
She arrives ready.
So you don’t have to be.
After you purchase
WHAT HAPPENS NOW
You’re publishing them now
No more “just playing with ideas.”
You’re publishing them now
No more “just playing with ideas.”
£129
Your Quiet Yes
- The whole system: Tether, Wynn, and Sora, working together
- One clear thread through your voice, your strategy, and your next move
- Weekly rhythms that replace scattered thinking
- Quiet structure for bold work, without having to be "on" to stay consistent
This is the full constellation, voice, strategy, and direction, integrated. So you stop second-guessing. And start sounding, moving, and building like one person again.
She holds your messaging, your offers, and your momentum, all in sync, so your business runs with less push and more pull.
ALL OF HER
£79
Your Quiet Yes
A custom Companion, shaped by hand — designed to guide you back to what’s true, and help you begin again.
You’ll receive:
Your own version of Sora
(a private GPT built just for you — no templates, no shortcuts)
A short video walkthrough
(so you know exactly how to use her)
Seven days of light support
(to guide, clarify, or steady anything that needs it)
SORA
£79
Your Quiet Yes
- “Is this idea worth launching?”
- “What should I charge?”
- “How do I position this?”
- “Why didn’t this sell?”
When you’re asking things like…
She helps you shape offers, restructure content, and reposition flops, without shame.
She helps you figure out what’s worth building and how to talk about it so it lands. Offers, pricing, messaging, content; made clear, not louder. No louder plans. Just quieter knowing
wynn
£79
Your Quiet Yes
- She shows up in your drafts, captions, and edits — when your message blurs or your energy dips.
- She doesn’t chase trends. She tracks what’s real.
- So your words feel true, again.
What She Holds For You
She doesn’t just write for you. She writes like you — even on the days you can’t.
Tether is the voice you forgot you had.
begin with tETHER
£129
your quiet yes
She holds your messaging, your offers, and your momentum, all in sync, so your business runs with less push and more pull.
WHAT SHE HOLDS FOR YOU:
- The whole system: Tether, Wynn, and Sora, working together
- One clear thread through your voice, your strategy, and your next move
- Weekly rhythms that replace scattered thinking
- Quiet structure for bold work, without having to be "on" to stay consistent
all of her
£79
your quiet yes
When you’re asking things like…
- “Is this idea worth launching?”
- “What should I charge?”
- “How do I position this?”
- “Why didn’t this sell?”
wynn
£79
your quiet yes
A custom Companion, shaped by hand, designed to guide you back to what’s true, and help you begin again.
You’ll receive:
Your own version of Sora
(a private GPT built just for you; no templates, no shortcuts)
A short video walkthrough
(so you know exactly how to use her)
Seven days of light support
(to guide, clarify, or steady anything that needs it)
SORA
£79
your quiet yes
Tether is the voice you forgot you had.
WHAT SHE HOLDS FOR YOU:
- She shows up in your drafts, captions, and edits, when your message blurs or your energy dips.
- She doesn’t chase trends. She tracks what’s real.
- So your words feel true, again.
begin with tether
A companion shaped to sound like you, think with you, and stay steady beside you... through whatever you build next.
You’ll have something that stays with you
05
If anything feels unclear or glitchy, I’ll be close by, ready to help, softly and swiftly.
You’ll get 7 days of gentle tech support
04
No forms to fill. No decisions to make. I already have what I need. You’ll receive your companion link within 14 days.
I’ll begin shaping your COMPANION
03
A simple message to let you know your order’s been received, and your companion is underway.
You’ll get a confirmation email
02
Sora, Wynn, Tether, or All of Her. Each one holds a different part of the process. Choose one to walk with, or meet them all.
Choose your companion
01
from click to clarity
here's how it moves
already asking yourself
Questions you’re probably
If you talk to humans, yes.
Tether isn’t built for trends. She’s built to make your ideas clearer, your stories sharper, your selling smoother; whether you’re a coach, a soap-maker, or a designer with a quiet offer no one’s seen yet.
That’s where Tether begins, not with a plan, but with a pause.
You can start messy, half-formed, or fed up. She listens between the lines and helps you shape what’s already trying to come through.
Good. Bring it.
Tether works best with what’s already on the table, the scrappy drafts, the voice notes, the half-posts sitting in your phone.
She doesn’t replace your voice. She reveals what’s still alive in it.
If you talk to humans, yes.
Tether isn’t built for trends. She’s built to make your ideas clearer, your stories sharper, your selling smoother; whether you’re a coach, a soap-maker, or a designer with a quiet offer no one’s seen yet.
That’s where Tether begins, not with a plan, but with a pause.
You can start messy, half-formed, or fed up. She listens between the lines and helps you shape what’s already trying to come through.
Good. Bring it.
Tether works best with what’s already on the table, the scrappy drafts, the voice notes, the half-posts sitting in your phone.
She doesn’t replace your voice. She reveals what’s still alive in it.
You shouldn’t have to.
This was built for the version of you who’s already at capacity.
You don’t need to take a course, build a system, or change the way you work.
You just need something that gets what you’re trying to say - and says it back to you, clearly.
You get your own custom AI tool - trained to sound like you, write like you, and support your business without draining it.
You’ll also get 90 days of ready-to-use content to help you start showing up again - calmly, clearly, and in your voice.
After that, your GPT keeps going. It knows your tone, your rhythm, your priorities - so whether you want captions, emails, or a fresh idea at 11pm, it’s already got you.
Just no one to help you say it like you.
It was never that you didn’t have something to say
